There’s been some movement over the last year of newspapers dropping their print edition and becoming online-only. Which raises an interesting philosphical question: When does a newspaper stop being a newspaper?
For example, the Christian Science Monitor will stop publishing a daily print edition in April 2009 while offering a weekly subscription print product and a continuously updated online version (edition? publication?).
Does the CSM then stop being a newspaper? More importantly is this how newspapers will “die”?
While discounting for the inevitable puffery of self-reporting, this is how the CSM described its shift in an October 2008 online editorial:
While the Monitor’s print circulation, which is primarily delivered by US mail, has trended downward for nearly 40 years, “looking forward, the Monitor’s Web readership clearly shows promise,” said Judy Wolff, chairman of the Board of Trustees of The Christian Science Publishing Society. “We plan to take advantage of the Internet in order to deliver the Monitor’s journalism more quickly, to improve the Monitor’s timeliness and relevance, and to increase revenue and reduce costs. We can do this by changing the way the Monitor reaches its readers.” [Monitor shifts from print to web-based strategy]
Three things about this:
“improving timeliness and relevance”; “increase revenue” and “reduce costs”.
The first is not really questionable. Of course continuous editorial updates are timely and relevant. But how is the Monitor going to increase revenue? Obviously by reducing costs – newsprint, delivery, etc – but this does not equate to an increase in online advertising necessarily.
It seems that the jury’s still out on that whole issue. According to an analysis piece in the LA Times, the CSM strategy is risky because online advertising revenue is not guaranteed and the paper takes an immediate hit in subscription income.
But the change will present considerable risks. Unlike most daily newspapers, the five-day-a-week Monitor receives the bulk of its revenue from subscriptions, not advertising.
The Monitor plans a new weekly magazine to maintain its print presence, but that is expected to bring in only a fraction of the $9.7-million circulation revenue it receives annually. To compensate, the publication will have to increase online advertising dramatically. [Monitor to discontinue daily print edition]
The whole shift also raises another question. If it’s no longer a newspaper, what does the newsroom look like? Read the rest of this entry »