Marty’s book

Journalism in the Age of YouTube
I am currently working on a book about journalism today - how blogging, social networking and citizen journalism are changing the way journalism is done, marketed and interpreted.
I have set up a search-engine-wiki (swicki) at Eurekster. You can visit there and see what my searches are throwing up and you can add commentary too.
I’m soliciting comments, advice and tips. All will be gratefully acknowledged.

2 Responses to “Marty’s book”

  1. Billy Kirkley Says:
    May 13, 2008 at 11:36 am

    Hi Marty,

    OK I want to talk to you about video Hi-jacking
    and also “CropCircle Theory”.

    This is the latest thing that is hardcore underground but will soon become a way of jacking the traffic and pointing it towards your content.

    Think of this ….. a video on a topic is getting 1 000 000 views / day you can take this traffic and then hi-jack that to then insert your own view.

    “CropCircle Theory” (A name I have come up with)
    It’s about tactics that allow you to appear over night on any topic and cause a media buzz using the internet ….. planting CropCircles in strategic locations to then direct the traffic to a central location (MotherShip)

    I’ve been successfully using both methods in marketing and the system I have developed over the last year works on any topic on any niche. Now these same techniques will work on a journalistic front to pick a topic and shock and awe an audience.

    You had a very small glimpse of this theory at the famous bottle of scotch night, however I’m am far more articulate at explaining it now.

    Billy

  2. ethicalmartini Says:
    May 13, 2008 at 12:14 pm

    Billy, I look forward to more discussions when you get to Auckland, scotch optional, but tasty. Single malt, your choice.
    cheers
    M

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