Media “reformers” drunk on Clayton’s tonic: How to be seen to be doing something while not doing much at all

March 13, 2013

Well Communications Minister Stephen Conroy has finally let the skinny, de-clawed and highly-stressed cat out of the bag. This week he has announced a raft of media reforms that will be introduced into Parliament in a series of piecemeal bills designed not to offend anyone.

Australian print and online news organisations will continue to be self-regulated through voluntary membership of a press standards body, which is likely to be the tame-cat and toothless Australian Press Council.

The announced reforms are the government’s official response to the Convergence Review and Finkelstein Inquiry into the media in Australia. But the proposals are watered down, wishy-washy and look like something the cat dragged in.

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The compact comes of ‘Age’, but the real fight for Fairfax is scooping digital eyeballs

March 8, 2013

Fairfax launched its new compact size in a week where Victorian politics dominated the national agenda, making it a very good time to consider just how Melbourne’s former broadsheet, The Age, fared with its now similarly sized competitor, the Herald Sun.

The re-launch of The Age as a compact was never about being the biggest selling newspaper in Melbourne. There’s no way The Age can compete with the genuinely tabloid Herald Sun.

The Herald Sun is a modern giant among Australian newspapers: its audited Monday to Saturday circulation hovers around the 450,000 mark. That adds up to more than a million readers every weekday.

The Age sells roughly one-third: Monday to Friday (157,000) and about half (227,000) on Saturday. Readership is about half too: 566,000 Monday—Friday and 720,000 on Saturdays, according to Audit Bureau figures.

So the driver of this week’s move was re-attaching Age readers who’ve let their subscription lapse, or who hated the unwieldy broadsheet.

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Over hump day with a bikie war then scalping the Premier seals the deal

March 7, 2013

So far I would have to say that in terms of news bang-for-buck the Herald-Sun is doing tabloid better than The Age does compact. It’s early days I know, but in Melbourne, at least, the News Limited paper seems to be ahead in the stand-out front page stakes..

Though, having said that, it seems that The Age has picked up some new readers this week. At my newsagent’s pick-ups of The Age have more than doubled and are now equal to, or a bit better than the Herald-Sun. That could be an anomaly; I  live in an area where there is a likely majority of Age-types given the number of private schools, Merc, Audis and Beemers that litter the neighbourhood.

Today’s editions (Thursday, 7 March ) might even the score for the Fairfax Media title in the stand-out competiton; but the full page picture of Ted Baillieu on the Hun might attract the mouth-breathers who like big pictures more than big words.

Herald Sun Ted Quits The Age

At least today The Age has learned that headlines should be short and sweet, but four words is still twice as many as two. Yesterday (Wednesday) it was seven words in a two-deck headline for The Age and four words in three-decks for the Herald Sun; the Hun also uses a much bigger typeface.

The issue here is that The Age is trying very hard not to look like a tabloid; it wants to be a smaller broadsheet and so it’s front pages are text-heavy.

This is OK as long as Age readers are happy to have the key elements of one or two stories related on page one. The Herald Sun is sticking to its formula of fear and emotion being the main drivers of sales based on front page scans.

Wednesday’s Herald Sun front page was a classic in that genre it had heart-string plucking sick baby Linkin Fauser and warring bikies raising “Police fear public could be caught in cross fire”.

Herald_Sun_6_3_2013 The_Age_6_3_2013

At least The Age was back in the game yesterday with its own Baillieu stuff up story detailing secret fund raisers and the ongoing fall-out from the secret tapes affair that ensnared the Premier and his deputy in a rolling maul that was getting closer to the business end of the pitch.

But The Age was always playing catch-up on the secret recordings story. It seems likely that the Herald Sun had been sitting on this little box of dynamite for a while and deliberately played it out as a spoiler to the launch of The Age as a comp-loid on Monday of this week.

That is certainly how a smart newspaper executive would play it, both to boost sales and to let the opposition know that life in the tabl-act trenches would be bloody and tough.

Today it just got bloodier and tougher because it is the first time this week that we can do a full comparison on coverage of the same story. It was an even playing surface for both titles; they heard about Baillieu’s resignation at the same time (about 7.25pm last night [Wednesday 6 March] and so had about six hours to get the story ready for this morning’s papers.

The Herald Sun is rightly claiming Baillieu’s scalp and today reveals how political editor James Campbell dropped the paper’s bomb on the Liberal party late on Sunday afternoon.

It was the Hun’s story; though as I mentioned, The Age did well on Wednesday to get its own exclusive angle of the rorting and alleged corrupt shenanigans at the core of Baillieu’s incompetency.

The Hun wins today’s battle because as the front page strapline says: “SECRET TAPES CLAIM PREMIER”.

Having said, that the depth of coverage was about the same in both mastheads and apart from the Hun’s own boasting about Sunday’s Spring street squirmfest neither paper had anything substantially new to add.

Friday’s papers will be telling. Does the Herald Sun have more dirt to dish?

If so it would be a hands down winner this week.

So for now, the Herald Sun gets to count coup, but The Age could have the last laugh.

If my newsagent is right and the new compact is walking out the door this week, then The Age may win the circulation battle.

The hope in the Fairfax Media offices along Spencer street is that novelty-factor sales turn into subscriptions.

There’s a long way to go yet before that score can be counted.


Compacts v Tabloids: The only game in town is the back page

March 5, 2013

As of yesterday [Monday 4 March 2013] we are in a weird scenario: Rupert Murdoch’s The Australian is the only broadsheet daily newspaper left in Australia. Think about this for a minute.

Yes, shocking, I know.

All of the other Australian dailies are tabloids. Or, if you prefer the Fairfax Media spin, most of the others are tabloids and two of them are ‘compacts.

The compacts are the former broadsheets: The Sydney Morning Herald and The Age (published in Melbourne).

The last broadsheet to tabloid conversion was when Brisbane’s Courier-Mail made the switch in 2005. Today the Courier-Mail is indistinguishable from its News Limited stablemates in Sydney, Melbourne and Adelaide. The Courier-Mail embraced the whole essence of becoming a tabloid. It has adopted the big double-deck headline technique with a large photo-splash and it has eagerly turned itself to tabloid news values as well.

But this is something that Fairfax Media says it won’t do; at least not yet. While it is clearly competing head-to-head with News Limited in Sydney and Melbourne, Fairfax honchos have said repeatedly–and whenever asked about it this week– that The Age and the SMH will not become tabloids, driven by celebrity, gossip and the sort of low-level moral-panic inducing campaigning journalism that characterises all the Murdoch mastheads.

Advertiser 5 March Courier Mail 5 March

Daily Tele 5 March

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Judging a book by its cover: Did The Age get it right on day one?

March 4, 2013

The first thing I noticed this morning at my newsagent in Melbourne’s leafy eastern suburbs is that the pile of Herald-Suns is twice as high as the pile of The Age. So the first comparison is easy.

Even in this relatively affluent suburb, the newsagent expects to sell more Herald-Suns than copies of The Age.

The second comparison is also easy and perhaps explains the first: the Herald-Sun is $1.20 and The Age is $2.00. Price-conscious newspaper buyers will probably prefer the cheaper product.

The canny Herald-Sun buyer also gets more bang for their buck-twenty. The Murdoch ‘tabloid’ has 80 pages and the Fairfax Media ‘compact’ has 72, plus a 16 page insert that is numbered differently.

But how do you tell a tabloid from a compact? It’s not that easy because technically they are the same size: 30X40 centimetres.

Perhaps it’s in the layout and use of colour on the front page.

Herald Sun4 March The Age

The Age has retained its signature royal blue, but the masthead is superimposed reverse in white on blue. The Herald-Sun uses a verdant green and a superimpose/reverse white, but it’s masthead block is deeper coming 14 centimetres down the page. The Age masthead is a shallow nine centimetres.

The Herald-Sun also uses its masthead to promote a “Superstar Footy DVD” give-away and incorporates action pics of two AFL stars who I don’t recognize, but who I’m sure would be very familiar to Aussie Rules fans.

As you would expect the Herald-Sun has a brighter more ‘tabloid’ front page with a bold headline in four centimeter solid capital letters: “SECRET TAPES BOMBSHELL”        . Over the top of that is a white-on-red banner also in heavy caps: “POLICE CRISIS ROCKS GOVERNMENT”. Just below the headline is a series of three ‘pointers’ also in block caps: “KEY STAFFER PAID $22,500”; “JOB HELP AT ODDS WITH PREMIER”; “BAILLIEU ADVISTER SLAMS DEJPUTY PREMIER”.

The kicker is that readers are invited to “Now listen to the recordings heraldsun.com.au”

The copy itself, across five columns is about 350 words and the story is continued across four pages (4-7) inside.

At the bottom of the page there’s three ‘skybox’ promos for contents inside the paper. This is a great tabloid front page and if you were buying the paper on its shelf-appeal, you would probably go for The Herald-Sun.

By contrast The Age seems dull, if worthy. Read the rest of this entry »


Over the falls in a barrell – smooth-talking Corbett doesn’t let facts get in the way at Fairfax AGM

October 24, 2012

The Fairfax Media AGM took place in Melbourne today against a backdrop of financial meltdown in the company’s fortunes. The share price — currently at 38 cents — has halved since the beginning of the year.

That’s not such bad news if the stock is actually worth something. But when the fall is from 80 cents to less than 40 cents, it’s a calamity piled onto a disaster.

However, you wouldn’t necessarily get that impression from the soothing opening remarks by chairman Roger Corbett, who told the small Melbourne audience of shareholders that despite the ravages of an “annus horribilis”, Fairfax Media is in good shape and in good hands.

That’s like Monty Python’s black knight claiming “it’s only a flesh wound” as he bleeds out, limbless on the forest floor.

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Media Inquiry? Inconvenient facts go down the memory hole (part 2)

July 28, 2012

Do you remember the Independent Media Inquiry?

You might vaguely recall the Finkelstein inquiry…yes, rings a faint bell?

It’s OK, I wouldn’t be surprised if you’d forgotten most of the details.

What do you remember?

Oh yes. Finkelstein, isn’t he the guy who wants to throw the champions of the fourth estate in jail for telling the truth about the nasty and unloved Ju-Liar government?

That’s right, that’s exactly right. Here’s a free online subscription to the Heart of the Nation.

According to many ‘exclusive’ stories in The Australian newspaper, the sole aim of the Independent Media Inquiry was to impose heavy sanctions on the news media because the Gillard government doesn’t handle criticism very well.

Take this story from media commentator Mark Day on 26 April 2012. It is so important it got top of page 1 treatment;

A new regulatory body, funded by government and with powers to impose fines and sanctions on news outlets is a key proposal of the long-awaited Convergence Review of the emedia sector.

Unfortunately, this story was wrong, wrong wrong.

The Convergence Review rejected any idea that there should be any such government-funded organisation with anything like the powers suggested in this breathless lead par.

However, since this story was published it has become standard operating procedure to continue the lie.

It is only possible to conclude one of four things:

a) the budget is so tight at News Limited that as many words as possible have to be recycled on a daily basis which means that key phrases are used over and over again to save money

b) the koolaid in the LimitedNews bunkers is real tasty and no one’s yet cottoned on that it is the source of the medicine that results in obligatory groupthink

c) there is a deliberate mis-information campaign going on designed to fool Australians into demanding Stephen Conroy’s head on a platter.

d) we are being fed a bowl of chump bait with fear-causing additives so we don’t see what’s really going on.

It’s probably a combination of all four.

If we’re stirred up about bloody attacks on ‘our’ freedom of speech and we can be made to think that only The Australian and the Institute of Public Affairs stands between us and a Stalino-Fascist dictatorship of ‘befuddled’ Greens from the ‘tofu belt’ aided and abetted by the ‘soft-Left media’ then maybe we’ll be goaded into action.

Seriously, you couldn’t make this stuff up even if you called yourself Chris Mitchell and spent your days dreaming of a world in which you could wield the absolute power that corrupts absolutely.

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