Just how close are the mainstream and the social media? This study by David Vaina at USC Annenberg School of Journalism seems to indicate they’re closer than you might think. This study reports on how blogs and the mainstream media have been covering Iraq. I’m not sure how exactly you can measure this if you consider how many blogs there are out there. There’s a further link to the fuller report from this site.
Newspapers and blogs: Closer than we think?