The British broadcasting regulator, the Orwellian-monikered Ofcom (Office of Communications), has fined a UK television network two million quid after it faked the results of phone-in competitions and fleeced viewers of over 20 million quid over four years.
More from the Telegraph
In a damning ruling Ofcom said that GMTV’s “disregard” for its viewers between August 2003 and February this year could not be described as “anything other than gross negligence”.
“Over a period of nearly four years, GMTV made profits running into millions of pounds from its competitions, but had no adequate oversight of this operation,” it said.
I’m not surprised, these marketing tricks are sure-fire money spinners. In this case the winners had been picked before the phone lines were closed and at ‘premium’ rates too.