Can journalism and the news industry survive the perfect storm of digital disruption? Dr Martin Hirst reviews Katharine Murphy’s essay On Disruption.
Katharine Murphy’s brief essay On Disruption lays out for the reader a useful insider’s view of how the news industry and journalism are struggling to cope with the changes wrought by digital technologies and collapsing business models.
If you have any interest in understanding how the news establishment sees itself, and its prospects for surviving the crisis of profitability and trust, it is worth reading this pamphlet.
At only 120 pages, it would be unfair to expect Katharine Murphy to provide fully-articulated solutions to the almost panic-inducing problems confronting the mainstream media. Having said that, On Disruption is an insight into how establishment journalists see themselves, their mission and the state of their industry.
The key theme that Murphy explores is that the internet and social media instituted a period of disruption that has unsettled the news media and left it in a state of uncertainty that persists today.
This is true enough, but my criticism stems from the technological determinism that frames her view:
‘… the boss has decreed this is the future, not because he or she necessarily wants it to be, but because it is the future, and we are powerless to argue with it.’
This is a classic trope of technological determinism: the belief that technological change is the root cause of everything. In this case, it is the pessimistic, and ultimately passive, view that the future is somehow pre-ordained by the technology and that we are “powerless” to shape the future for ourselves.
Inevitably, Murphy argues, journalists must adapt to the new ways, rather than challenge them. The second telling point about the quote I’ve used here is the reference to “the boss”. This metaphorical figure is present in a long anecdotal metaphor that Murphy uses to explain how disruption has affected the news industry.
The analogy involves substituting the car industry for journalism. In the analogy, the reader is asked to imagine themselves as a worker in a car factory that is confronting technological change. Okay, it’s only a metaphor, so perhaps not be taken literally, but it is a key section of the first half of Murphy’s argument, so it is worth deconstructing.
Murphy begins by suggesting that the car analogy is ‘possibly psychic penance on my part’ for her previous work on ‘structural adjustment’, which emphasised ‘disruption as an economic homily’ while ignoring ‘the human dimension of the story’. As Murphy acknowledges, when there is personal interest involved, the human dimension suddenly becomes very real.
The take-away from this is that the structural adjustment process now being applied to journalism is a necessary corrective brought about by digital disruption. Read the rest of this entry »