How could the editorial executives at the Sunday Star Times have thought that pulling a stunt like infiltrating the crowd at a provincial rugby game with reporters carrying fake terrorist gear would ever be a good idea?
As we say in the news business: “It’ll all end in tears.”
In this case, perhaps the tears of a newsroom clown forced to fall on his or her sword and take the blame.
I had a chat with TVNZ 7’s Miriama Kamo yesterday evening. I made the point – also made by Jim Tully in today’s Herald – that the premise of the story is dodgy from the start.
Security at a 14s or provincial rugby match today – a year or more out from the Rugby World Cup – is not going to be as tight – in fact the main security ‘threat’ is that spectators try to smuggle in their own cheaper booze. So the premise of “testing” the security arrangements that might be in place for the RWC doesn’t hold water.
The only ground for defending the SST‘s actions would be a favourable comparison to the Schiphol airport sting which is also in the papers this week. It would be a defence based on a high threshold of public interest, but I don’t think a stunt at a provincial rugby ground is quite the same.
I also think it’s ethically questionable and probably is a technical breach of at least three clauses in the EPMU Code of Ethics.
The SST – terrorists at the rugby stunt has become a real “What were they thinking?” moment. And we might argue, a failure of leadership in the newsroom hierarchy.