The Philistine phase of the digital age is almost over. The aggregators and the plagiarists will soon have to pay a price for the co-opting of our content. But if we do not take advantage of the current movement toward paid-for content, it will be the content creators, the people in this hall, who will pay the ultimate price and the content kleptomaniacs will triumph.
Rupert Murdoch, Beijing, October 2009
The writing is on the wall…but actually the content creators were not in Beijing with Rupert Murdoch; they’re scattered across the globe and Murdoch wants their content, he just doesn’t want to pay for it.
Can you imagine a future without journalism: a time in which journalists are replaced by “content directors” and amateurs?
As journalist and commentator Peter Kirwan put it in Wired magazine:
If traditional journalism is too expensive, and if user-generated content really is “good enough”, the way forward seems obvious.
For some news industry managers, this is a happy prospect: they can legitimately get rid of the expensive journalists, take your amateur copy for free and rake in the profits.