Media business as usual after Convergence Review

May 4, 2012
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Dull grey tone: media organisations are “Content service enterprises”, according to the Convergence Review.
AAP

The Convergence Review’s final report is remarkable for its blandness and predictability.

Despite the cries of fear and loathing from the Murdoch stable that the cold hand of government intervention was upon us, the review has explicitly rejected Ray Finkelstein’s suggestion that a statutory News Media Council should be established by legislation.

What we have in this report is an attempt to play regulation catch up with digital convergence, while preserving flexibility to adapt quickly to further change. It is a difficult balance and the report fails to meet the challenge.

The Convergence Review has opted to suggest a set of principles, rather than prescription in order for any new regulatory regime to remain nimble and effective. Unfortunately, the recommendations are weak and in some cases almost totally unworkable.

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