One tweet does not a revolution make: Technological determinism, media and social change

This is my recently published piece on technological determinism and revolution – case study of the Arab Spring.

Reprinted from Global Media Journal

Abstract

This paper discusses the problematic influence of technological determinism in popular news media coverage and analysis of the Arab Spring events of 2010-11.

The purpose is to develop insights into how and why elements of a ‘soft’ technological determinism inflect both journalistic practice and news discourse in relation to the Arab Spring. In particular it discusses how the ‘bias of convenience’ and a journalistic obsession with the ‘continuous present’ connect with this determinist inflection to create a potential distortion in the journalists’ ‘first rough draft’ of history in relation to significant and complex events such as social revolution.

Debates about the significance of social media and communications technologies more broadly in generating mass outbursts of protest and even violence have raged in the popular news media for the past decade at least. A wave of interest in ‘theories’ about how and why new services like Facebook and Twitter may create or enable mass protest was generated by the revolutionary events in Iran following the June 2009 elections (Hirst, 2011). Many of the arguments then and now, in coverage of the Arab Spring, are suggestive of a form of technological determinism that is coupled with other underlying and little-investigated assumptions inherent in most forms of news practice and discourse.

The question of the influence of technological determinism within journalism studies is a far from settled debate and this paper follows Mosco’s argument and suggests that the idea of a social media revolution is a myth of the ‘digital sublime’ (Mosco, 2004). At best social media is a new battleground in the struggle for information control. At worst it can blind activists and commentators to reality (Morozov, 2011).