Monetizing UGNC: Is this how the news industry will survive?

I’m in that usual happy-anxious phase that authors get into when their manuscript is in the production process, but the first pages have not come back with editor’s queries and comments.

It’s a double-edged feeling because you are happy to have the MSS off your hands, but anxious because you don’t really know what the editor thinks and, even worse, stuff keeps happening. Stuff that would be good in the book. “Damn!”

This is really obvious in the world of News 2.0. The rate of change has not slowed, just because I’ve reached my contracted word length.

However, I’m also feeling a little smug (dangerous, hubris inducing, I know) because I see evidence again that one of my key theses is correct.

In my exposition about why I’m arguing for the term User Generated News-like Content (UGNC), rather than “citizen journalism”,  I make the point that the once radical posture of Indymedia and citizen journalism and the innovative use of collaborative technologies has been superceded by the MSM’s attempts to monetize the stream of cheap and free content they get from consumers – iReport on CNN is the best example, but not the only one.

Now I am a bit disappointed, but not surprised, that one of the world’s leading media and journalism research institutes is touting a conference for news executive at which they can learn how to exploit UGNC for profitable ends.

Stretching your news budget with user content will be at Poynter’s HQ in St Petersburg Florida and no doubt it will be a fun-filled affair.

Participatory journalism. Crowdsourcing. Pro-am. Whatever you call it, you’re probably debating how to create or expand user content for your organization.
…
Explore the benefits (and drawbacks) of enlisting volunteers or semi-professionals to cover the stories your professional team can’t. Learn how to maximize impact and create a system that makes sense for your newsroom.

Another interesting development from Poynter is a scheme to give some training to these UGNC newsroom volunteers.

Yes, lift your jaw up off the floor. It’s actually about training them to a level so that they can attain a Poynter Institute “certificate of understanding of journalism basics and skills”.

That is, turning them into real “journalists”. Perhaps not, it will be a low value qualification; probably more aimed at making your volunteer feel special and to not really mind being exploited.

In News 2.0 I suggest that monetizing and exploiting UGNC is going to become more common and that it totally undercuts any suggestions that UGNC will be a real defining challenge to the mainstream.

The MSM is fighting for its survival – this is no more than the dynamic of global capitalism – and it will do so by any means necessary.

When is a citizen not a journalist? Court decision clear on blogger

Oh poor neglected blog. I haven’t updated EM for a week or so. I think my writing juices were used up in the final push to get the News 2.0 manuscript off to the publisher. It’s gone and this weekend I thought, “toe in the water Marty.”

And this bit of news is too “good” to miss out on. A court in New Jersey has made a landmark decision that may well help us to better define the concept of citizen journalist.

In a decision that attempts to better define who is protected by New Jersey’s shield law, the court said Shellee Hale’s writings about Too Much Media LLC, which supplies software to online pornography websites, amounted to nothing more than a letter-to-the-editor in a newspaper.

[Blogger not pro]

Well, well. I wonder what NYU professor journalism Jay Rosen – famously the author of the quip about the people formerly known as audience will say about this?

When the people formerly known as the audience employ the press tools they have in their possession to inform one another, that’s citizen journalism.

[Jay Rosen, PressThink]

In News 2.0 I actually go to some length to nail down the whole Cit J thing because I believe that the term is tossed around without any really solid definition beyond what Jay Rosen has offered. I contrast that view with the idea that to be a citizen journalist, one has to actually be engaged in an act of politically or ideologically-motivated citizenship.

Otherwise, you might really only be an amateur, an eye-witness or an accidental reporter. My take is that all of those categories – including citizen journalists – can be better understood as sub-categories of what I am calling “user-generated news-like content”.

Of course, you’ll have to read the book to get the full account of this. I’m sure Allen & Unwin would not want me to give it all away here – tempted as I am.

The legal fight over who is and who isn’t a journalist is an aspect of the techno-legal time gap. That unresolved contradiction between the technology – the means of journalistic production – and the social relations of production – in this case the legal framework of shield laws designed to protect “journalists” from forced disclosure of sources, etc.

The New Jersey decision goes to some length to create a working definition of a journalist that I think is very interesting and reflects some of the arguments I use in News 2.0 about the economic relationship that journalists are engaged in – a relationship of salary or other payment for their work.

Hale, a former Microsoft employee and a mother of five from Washington state, contended she was acting as a journalist when she posted comments to a message board about a security breach at TMM and allegations that its owners had threatened her. She argued the postings were part of her research into a larger story about the online pornography industry.

TMM sued for damages, claiming Hale was not working as a journalist and was not covered by the shield law, which protects journalists from revealing their sources.

In an age where technology has far outpaced the law, courts have conceded there has been no clear decision on whether writings on the internet, particularly by bloggers, are protected by the First Amendment or New Jersey’s shield law.

Maybe the court’s got this wrong and I am sure there will be some who think I’m an old Trot with too much invested in political economy.

I think I’m right on this issue. Some background in my review of Atton & Hamilton Alternative Journalism